CRC Sports Co., Ltd. is the holding company for the largest Sports Retailer and Distributor in Thailand and Vietnam. It was founded in 1997 initially as Supersports, and over time has developed partnerships with some of the most iconic Sports brand names. There are 98 Supersports Stores across Thailand, and 144 franchise stores and small format multibrand stores. The flagship Supersports store is located in Central World Bangkok, and Central Plaza Westgate in Bang Yai. CRC Sports carries 15 internationally famous brands in its Distributor partner portfolio as well as working extremely closely with its other partner brands. The group has over 1200 points of distribution across the marketplace.

“ CRC Sports Vision is to become one the Top 50 Sporting Goods Retailers in the World by 2020 ”

Tony Morton – President CRC SPORTS 2013 — present

Retail Stores:

Supersports, Supersports Active, Supersports Outlets, Fit Sports, Crocs Shops, Fila Shops, Liverpool FC Shops, New Balance Shops, Skechers Shops, Speedo Shop and Reebok Shops.


Crocs, New Balance, K-Swiss, Skechers, Wilson, LFC, Manchester United, and Barcelona.

The list of stores operates under CRC Sports Company Limited;

  • Supersports
  • Supersports Active
  • Supersports Outlets
  • Crocs Shops
  • Fit Sports
  • New Balance Shops
  • Skechers Shops
  • Speedo Shop
Filter Filter & Sort