About Us



CRC Sports Co., ltd is the holding company for the largest Sports Retailer and Distributor in Thailand and Vietnam

It was founded in 1997 initially as Supersports, and over time has developed partnerships with some of the most iconic Sports brand names.

There are 80 Supersports Stores across Thailand, and over a hundred franchise stores and small format multibrand stores. The flagship Supersports store is located in Central World Bangkok, and Central Plaza Westgate in Bang Yai.

CRC Sports carries 12 internationally famous brands in its Distributor partner portfolio as well as working extremely closely with its other partner brands. The group has aver 1200 points of distribution across the marketplace.

“ CRC Sports Vision is to become one the Top 50 Sporting Goods Retailers in the World by 2020 ”

Tony  Morton – President CRC SPORTS  2013 — present

Retail Stores:

Supersports, Supersports Active, Supersports Outlets, Fit Sports, Crocs Shops, New Balance Shops and Skechers Shops.


Crocs, New Balance, K-Swiss, Skechers, Wilson, LFC, Manchester United, and Barcelona.

The list of stores operates under CRC Sports Company Limited;

  • Supersports
  • Supersports Active
  • Supersports Outlets
  • Crocs Shops
  • Fit Sports
  • New Balance Shops
  • Skechers Shops
  • Speedo Shop